Why Every Product Has a Video (and What to Look For Before You Buy)
By this1nePublished July 9, 2026Updated
Every product has a short video so you can see the design at scale and in motion, not just as a single flat photo. A product video shows the artwork moving across the item, which makes the size, proportions, and colour easier to judge than a thumbnail. It is there to answer the question a still photo leaves open: what does this actually look like as a real object?
Why does every product have a video?
Because a still photo flattens scale and colour, and a short video restores them. Seeing the design pan across the product tells you how large the print sits, how the colours read across the whole surface, and how the piece is proportioned, the things people misjudge from a cropped photo. The goal is fewer surprises: what you watch is what you order.
What should I look for in a product video?
- Scale: how big the design sits on the item, and how much of the surface it covers.
- Colour across the whole piece: not just the crop a thumbnail shows.
- Proportions: the real shape of the item, so it matches your expectation.
- The full design: details near the edges that a single photo can miss.
Are the product videos AI-generated?
Yes, and we would rather say so plainly. Each video is a short animated showcase built from the product's real print image, so the design and colours you see are the actual ones that print, presented in motion rather than filmed in a studio. It is an honest visual aid, not a live-action shoot. For exact still detail and zoom, the product photos remain the precise reference, which is why we keep both (video versus photos, compared).
Where do I watch it?
The video sits on the product page itself, alongside the photos. Open any product and it plays there, so you can compare the moving showcase against the still images before deciding. More in the see-it-in-action guides.
See it in action
What this looks like, ready to order
Frequently asked questions
- Why does the store put a video on every product?
- A still photo flattens scale and colour; a short video restores them by showing the design in motion, so you can judge size and proportions before buying.
- Are the product videos real or AI-generated?
- They are AI-generated showcases built from the product's real print image. The design and colours shown are the actual ones that print, presented in motion rather than filmed live.
- What should I look for when I watch a product video?
- Scale (how large the design sits), colour across the whole piece, the real proportions of the item, and edge details a cropped photo can miss.
- Where is the video on the product page?
- It sits alongside the photos on the product page, so you can compare the moving showcase against the still images before ordering.
Keep reading
- Product Video vs. Photos: Which Tells You More Before You Buy?
They tell you different things: the video shows scale and motion, the photos show exact still detail and colour. Use both. Here is what each one is best for.